Visionary Optics, the leader in scleral lens innovation and technology, positioned itself for continued growth with new investments and expansions in several key areas including technology, staff, and customer experience. The company opened a new corporate headquarters location this month and will launch a new ordering management system later this year.
Earlier this year, Visionary Optics launched the Latitude® scleral lens, a revolutionary contact lens with a uniquely contoured design that allows for an exact fit to the corneal, and scleral/conjunctival surfaces.
In order to accommodate increased customer demand of Latitude® and its other specialized contact lens lines – Europa, Jupiter and Elara – Visionary Optics expanded its manufacturing capacity with investments in their lab in new lathing equipment and new specialized machinery to manufacture the completely contoured Latitude® lenses. A new auto-loader and robotic arm were also added to the manufacturing line to allow the company to manufacture 24x7x365.
Over the past several months, Visionary Optics has also added key team members in the areas of professional affairs, consultation and business development, and manufacturing to support operations and provide customers with the best service in the industry.
“As the leader in the scleral lens industry, we are proud that our business continues to grow and provide innovative products and solutions,” said Donald Sanders, M.D., President & CEO of Visionary Optics. “Our new Latitude® lenses combined with sMap3D™ corneal-scleral topography system have been well received in the industry and offer a new era of scleral lens fitting. We are expanding and investing in order to better accommodate our customers’ needs and provide them with the best quality products and highest level of service.”
As part of this growth, Visionary Optics also redesigned its website – www.visionary-optics.com – to further improve the customer experience when searching for information they require. The new site features a user-friendly, modern design that gives easy access to product information, videos and trainings, order forms, and industry resources.
As the company invests in a new digital presence and new manufacturing equipment, Visionary Optics also expanded its headquarters and moved to a new location in Oak Brook, Ill. The new headquarters opened in early August 2019. Later this year, the company plans to release a new order management platform that will be fully integrated into the new website, providing improved efficiency and order tracking for customers.
